Lessons from a white-box veteran
As a custom white-box builder for more than eight years, I've learned a few lessons the hard way
about which parts to buy, from where, and why. I've found that there are eight essential qualities
to look for when purchasing parts that will ultimately be a reflection of you and your company:
1. Reliability
2. Compatibility
3. Availability
4. Price
5. Performance
6. Warranty (length and terms)
7. Quality and timeliness of support from manufacturer
8. Quality and timeliness of support from distributor
Here are some hard-earned tips about how to build systems that will keep both your customers
and your accountant happy:
Shopping on price alone will result in a higher initial profit margin, and purchasing
motherboards with built-in components (particularly video) can save assembly time.
Unfortunately, these systems are some of the most time-consuming to repair, typically have poor
manufacturer support and typically benchmark slower than modular-based systems where
components are added individually. When purchasing systems that have built-in video, ensure
they have an available AGP slot for quick and inexpensive future upgrade and repair of the video
sub-system.
Buy from a local distributor that will give you a no-hassle return/exchange policy. For example,
my distributor (Technology Partners) guarantees everything they sell for one full year with no
hassles. They will handle the paperwork, expense, tracking, and waiting period for the RMA
(return merchandise authorization) back to the manufacturer. Meanwhile, I can get my customer
back up and running the same day. Furthermore, they offer a lifetime warranty on all the memory
modules they sell!
Sourcing parts from a local electronics store is one of the biggest disservices you can do to
your customers and yourself. With their limited return policies, packing and receipt disclaimers
and apathetic employees, looking for support is quite often an effort in futility. Re-stocking fees
and other fine print can be an unwelcome surprise if you order your parts online or through the
mail. A local distributor may initially cost a few dollars more, but the lack of hassle will get you and
your customer back to work quickly with the least amount of fuss, resulting in repeat business and
less investment in warranty-related labor.
Look for parts without fans. Fans are the most common warranty-related replacement part; to
keep prices down and the customer coming back, you need to minimize warranty calls. I ensure
that the video cards I purchase do not have a cooling fan; nor do the chipsets on the
motherboards I select, unless my customer wants the fastest system available, in which case it's
usually unavoidable. This also minimizes PC noise.
Get the 8-MB cache option. Most hard-drive manufacturers offer this option for just a few dollars
more. It's worth it. The bigger cache not only boosts performance, but may also include a three-
year warranty, rather then the new standard one-year that all drive makers have recently
adopted. Some manufacturers, including Western Digital, offer the extended 3-year warranty on
all 8-MB cache drives; other manufacturers, including Maxtor and Seagate, offer it only with
specific models of 8-MB cache drives. Also, for the best performance, look for the newer SATA II
hard drives with Native Command Queuing (NCQ) (you must also have NCQ support on the
motherboard or an add-on PCI controller) for an increase in data transfer of up to 32%!
When choosing memory, look for memory that has a lifetime warranty. If that is not available
locally, choose memory from a major manufacturer such as Mushkin, Crucial, Kingston or
Corsair. Dealing with the memory manufacturers directly can save you money and make returns
easy (although not fast, since all RMA's will be handled through traditional snail-mail.)
Stick with nVidia or ATI video cards for easy support and current, easy to find driver updates.
Use Lite-On CD-RW/DVD-/+RW drives. They are inexpensive and consistently reliable. Plextor
is also a great quality choice, but includes a higher price.
Don't purchase any monitor that offers less than three year's worth of warranty from the
manufacturer.
When purchasing networking components, I find SMC, DLink, Hawking and NetGear to be the
easiest to set up and the most trouble-free for the money.
Use AMD processors with DDR-RAM to save your customers money. The Intel chips always
cost more and Intel has a history of recalls on their CPUs and motherboard chipsets. As of this
writing, the AMD-FX 55 CPU is the fastest chip on the planet. Faster than Intel's best processor
(as of this writing, the Pentium 4 3.46Ghz Extreme Edition) and beating it in every test across the
board. The AMD chip further seals the deal by being priced several hundred dollars less.
However, this is not to imply Intel offers an inferior product. In fact, many customers will gladly
pay the extra money for Intel branded CPUs and motherboards as well as look for 'Centrino'
labeled laptops for peace of mind. While the support of third-party motherboard manufacturers
can vary greatly, buying an Intel board includes Intel's history of great support and customer
service should a problem arise. Because the CPU and motherboard are made by the same
company, many people feel there are fewer headaches regarding configuration and setup
options. Also, others utilizing advanced software may desire Intel's Hyper-Threading technology
for better performance in those applications.
Use less-costly brands. While companies like Intel, 3Com, Sony, and Asus offer great products,
you're paying more for the name, and typically, you're not getting a longer warranty or better
performance in return. For this reason, I don't recommend their products.
Stay away from brands that have a history of poor quality. Personally, I have had nothing but
problems with PCChips brand motherboards, and now I avoid them like the plague. Any PC
component that does not have manufacturer or FCC identification displayed on it can be quite
difficult to configure or to locate drivers (or updated drivers).
Choose peripherals that use chipsets offering native Windows support, such as Nvidia-
based video cards, Intel-based chipset modems, and RealTek-based chipset network cards. This
makes the initial build and future repairs easier since you won't need to research the component
manufacturer and manually provide a specific driver after the operating system is installed. This
also results in fewer support calls if and when you or the customer reinstalls their operating
system and can no longer get the modem, network card, or video to work properly and has long
since misplaced the original driver CDs that were included with the system.
If you offer a standard one-year warranty to your customer, you can make money on repairing
an out-of-warranty system. That's especially true when the replacement part is still under your
vendors (or manufacturer's) original warranty.
The key to your success rests not only on the parts you select but also the distributor you
choose to purchase them from. Stick with one distributor, if possible. They will want to ensure
your happiness to keep your dollars rolling in.
CAREY HOLZMAN is president of Computer Performance Specialists in Glendale, Ariz., and the
author of The Healthy PC: Preventative Care And Home Remedies For Your Computer
(McGraw/Hill-Osborne, 2003).